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Claire Rowland
- Apr 17, 2020
- 7 min
Can a "Model" help you to develop your team and marketing communication strategy?
When we are ‘lost’ as a result of a disruptive change, it is wise to ask, “what are the countermeasures we can take, that can help us to make sense of what to do next?” Below is a Change Management Model (fig1). You may recognise it. We shouldn’t expect to progress from one phase to the next, like crossing a stream on steppingstones. We all move back and forth along this curve, based upon the external information we are fed by our family & friends, our employers/clients, the
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